How Stores Are Robbing You
Warning – many stores are robbing you without you even knowing it.
Next time you walk into a store that’s playing classical music, hold onto your credit card. There’s a good reason why you’re being exposed to relaxing music. Because classical music increases spending.
All sorts of stores are jumping on the classical music bandwagon.
But few have perfected selling you their products as well as the giant supermarket chains. One statistic really says it all -
‘Supermarkets are places of high impulse buying for both sexes - fully 60 to 70 percent of purchases there were unplanned, grocery industry studies have shown us,’ according to Paco Underhill in Why We Buy: The Science of Shopping.
Here’s a hint. Notice how shopping carts are super-sized compared to a couple of decades ago. The bigger the shopping cart, the less it seems you are buying.
What puts the icing on the cake is piping classical music through supermarket store speakers. It’s a key tool to get you to buy more.
“Music can help shape customers' time perception, lower sales resistance and increase willingness to spend,”says James Kellaris, a marketing professor at the University of Cincinnati.
Classical music relaxes you to the point where time stands still. It makes you feel like you’ve been in the store for less time than you actually have.
It’s the very same reason classical music helps you to focus and be creative. When time stands still – anything goes. You’re in the zone. And there’s nothing quite like it.
Music that can get you into that state is priceless.
Get your copy of priceless sounds now and never miss a beat again.
Warm Regards,
Tania Gabrielle French
P.S. Supermarkets also understand the power of smell. That’s why the bakery is often situated near the most popular entrance. The scent of baked goods makes people very hungry. Add relaxing music to the mix and watch time stand still as your appetite increases even more. Get that timeless feeling – without the calories – now.
Next time you walk into a store that’s playing classical music, hold onto your credit card. There’s a good reason why you’re being exposed to relaxing music. Because classical music increases spending.
All sorts of stores are jumping on the classical music bandwagon.
But few have perfected selling you their products as well as the giant supermarket chains. One statistic really says it all -
‘Supermarkets are places of high impulse buying for both sexes - fully 60 to 70 percent of purchases there were unplanned, grocery industry studies have shown us,’ according to Paco Underhill in Why We Buy: The Science of Shopping.
Here’s a hint. Notice how shopping carts are super-sized compared to a couple of decades ago. The bigger the shopping cart, the less it seems you are buying.
What puts the icing on the cake is piping classical music through supermarket store speakers. It’s a key tool to get you to buy more.
“Music can help shape customers' time perception, lower sales resistance and increase willingness to spend,”says James Kellaris, a marketing professor at the University of Cincinnati.
Classical music relaxes you to the point where time stands still. It makes you feel like you’ve been in the store for less time than you actually have.
It’s the very same reason classical music helps you to focus and be creative. When time stands still – anything goes. You’re in the zone. And there’s nothing quite like it.
Music that can get you into that state is priceless.
Get your copy of priceless sounds now and never miss a beat again.
Warm Regards,
Tania Gabrielle French
P.S. Supermarkets also understand the power of smell. That’s why the bakery is often situated near the most popular entrance. The scent of baked goods makes people very hungry. Add relaxing music to the mix and watch time stand still as your appetite increases even more. Get that timeless feeling – without the calories – now.
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