Thursday, March 30, 2006

Uncovering Music Industry Secrets

Imagine for a moment watching a movie without music. The effect on you would be totally different, and change everything about your experience.

How does this “behind the scenes” music affects your mind?

Take a peek at what some of these producers/directors are asking for. What you’ll find is that music can target ANY emotion on the horizon. Specific emotions are asked for in each request.

Most of all, see how much of a target YOU, the Listener, are:

—INDUSTRIAL/CORPORATE BUSINESS INSTRUMENTALS that are positive and evoke intensity, productivity, victory, pride, etc. are needed by a NY based Production Company for use in corporate videos, TV, film, radio, and commercial productions.

—The Sound Designer for an upcoming ad campaign for one of the world's largest athletic shoe companies wants "organic, even lo-fi sounding" Instrumentals. Lyrically, the two main themes he's seeking are FREEDOM and INDIVIDUALITY. He's not looking for anything "too grand" -- rather, the idea that it's time to participate in athletics for individual reasons -- not to win or to compete against others -- but rather for the pure physical and mental enjoyment [and freedom] it brings. Sports for sports' sake.

—Huge Production Music Library/Publisher looking for master quality SCIENTIFIC/MEDICAL INSTRUMENTALS for use in TV, film, radio, corporate videos, commercials, etc. Pretty open musically, but think of tracks that convey quiet intensity (operating room scenes) to urgency (ambulance/emergency room) to positivity (research/laboratory scenes).

—LA-based Music Library wants tracks that can be used for scene transitions for shows found on cable channels such as A&E, Discovery, Travel, History, Learning, etc. So he's looking for music that could be classified as Tribal/Ethnic/Indigenous, Military, Science, Nature, Historic.

—An upbeat, fun, positive Modern Rock Song is needed for a new teen horror film. The song use is for a car scene -- the music will be coming from the car's radio -- so your song must be radio friendly. Also: this scene takes place in the year 2000, so don't submit songs that reference anything post-2000 [like a specific person, event, etc.]. The film's synopsis: Christy returns to her hometown years after a car accident that permanently injured her older sister. Haunted by the accident in which she was the driver, she learns that her worst nightmares have either come true — or are about to.

Got your attention, right? Now, check this out:

—It’s Official. Uplifting, Rejuvenation Music is Available Now. Get relaxed and recharged while driving, working, cooking, washing your car, or working out. Tranquility at your doorstep in two days. It's not to be missed.

Warm Regards,
Tania Gabrielle French

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